Why US?
When we started the company in 2014, we faced the same problem as that of the other manufacturing companies while pricing the product. Yes, since Chikki is being manufactured in every small towns of India, the only point in selling Chikki is obviously the price factor.
In other products, a manufacturer fixes MRP of the product by calculating its production cost, marketing cost, distributor margin, wholesaler margin and finally retailer margin. Whereas in Chikki, the retailer fixes the MRP in most of the cases, reasoning out that Chikki is already being sold at a very cheap price in the market. So they expect the new comers to sell their products at a cheaper price than the one available in their store.
Due to this compulsion, most of the Chikki Manufacturers in the market adapt adulteration process to sell Chikkis at a competitive cheaper price. We were also pushed to the same scenario. That is the time we had two options : One is to adapt the adulteration process like most of the Chikki manufacturers. Other is to believe in the customers. And that is the moment, we decided to stand by our customers.
We love to be creative
We don't want to be just a Chikki manufacturer.
We also love to take part in your special occasions.
We love to take personalized orders for festivals, marriages birthdays and parties.